Week 4 at Intermode: Visual Storytelling, Trend-Hopping, & Robot Design

✍️ Week 4: Visual Storytelling, Trend-Hopping, & Robot Design

🗓 This week at Intermode has been all about elevating our visual content and making sure it lands well across platforms like LinkedIn, Instagram, YouTube, and X.

🎠 I kicked things off by researching carousel-style posts on LinkedIn and studying how brands use them to tell compelling, scroll-stopping stories. Inspired by what I learned, I designed a carousel in Adobe Photoshop highlighting Intermode’s different robots over the years - a visual timeline that reflects how far the tech has come.

Building on last week’s work, I adapted our food desert blog post into another carousel, this time using Canva to break the information down into a digestible, eye-catching format. Both carousels are scheduled to go live soon and will serve as a strong visual complement to our written content.

🎥 In addition to still graphics, I dove into video content creation using Adobe Premiere Pro. I followed current short-form trends, but put an Intermode twist on them - filming our robots in action around the warehouse and editing the footage into engaging, on-brand reels. One of my favorite projects was designing an Uncle Sam-inspired Fourth of July post that tied into Intermode’s brand identity while also tapping into timely social media trends.

🔜 Looking ahead, I’m also thinking long-term about our content quality. I spent some time exploring Fiverr to find creatives who could help improve the visual design of our robots - making them more appealing and camera-ready for future videos.

Every week, I’m learning how to blend strategy with creativity, and how to use digital tools to tell the story of an innovative company that’s on the move... literally. 🤖 

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